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Campaign, Graphic Design

Campaign, Graphic Design

Campaign, Graphic Design

NIKE Waterproof Collection

NIKE Waterproof Collection

NIKE Waterproof Collection

Project Information

Graphics for Nike waterproof collection, profoundly influenced by the unique style of David Rudnick, bring to life Berlin's dynamic running culture, perfectly timed with the Berlin-Marathon 2023.

This collection showcases waterproof apparel and shoes, melding Rudnick's iconic graphic elements with functionality tailored for the modern runner. As you tread the streets of Berlin, whether during a drizzle or a downpour, our gear ensures you remain dry and in vogue.

Rudnick's trademark designs, known for their abstract contours and rhythmic patterns, are echoed in this collection, forming visually striking character figures. The light typography, reminiscent of vertical reflections of road markings, captures the essence of the city's pulsating energy and the rhythmic heart of running. But while aesthetics are deeply rooted in Rudnick's inspiration, performance is paramount in this collection. The unpredictable Berlin weather demands attire that not only looks good but stands up to the elements. Each decorative element is crafted with precision, ensuring it's weightless and water-resistant.

humbertognv@gmail.com

Steinstraße 10

10119 Berlin

humberto.gesser

Copyright © 2024

humbertognv@gmail.com

Steinstraße 10

10119 Berlin

humberto.gesser

Copyright © 2024

humbertognv@gmail.com

Steinstraße 10

10119 Berlin

humberto.gesser

Copyright © 2024